Dr. Çubukcu's current academic interests include; 

1. Innovation management: Innovation management is about systematically guiding how organizations create, implement new ideas and capture value. From a strategic perspective, innovation management ensures that innovation activities align with the organization’s long-term goals, competitive positioning, and value creation priorities, whether through incremental improvements or radical breakthroughs. At the same time, an innovation strategy defines clear objectives, resource allocation, and processes for capturing opportunities. Culture, on the other hand, shapes the mindset and behaviors that make innovation possible—it fosters openness to new ideas, supports collaboration across teams, tolerates calculated risk-taking, and encourages learning from failure. Together, process (idea to implementation), strategy, and culture form the backbone of effective innovation management, enabling organizations to continuously adapt and grow in dynamic environments. 

2. New product design and agile product development: It focuses on how ideas are transformed into products and services that truly meet user needs. New product design involves understanding customers, spotting unmet needs, and creating solutions that are functional, attractive, and valuable in the market. Agile product development adds speed and flexibility to this process by using short cycles (sprints), continuous feedback, and rapid prototyping instead of extended, rigid plans. This approach enables teams to test ideas quickly, learn from users, and make improvements step by step, thereby reducing the risk of failure and ensuring the final product aligns with market needs. By combining creativity in design with adaptability in development, organizations can deliver innovative solutions faster and more effectively in today’s competitive and changing environments.

3. Entrepreneurship: It is about recognizing opportunities, turning ideas into ventures, and creating value through innovation. Entrepreneurs identify problems in society or the market and develop solutions—often in the form of new businesses, products, or services—that meet those needs. This process requires creativity and vision, but also resilience, risk-taking, and the ability to learn from setbacks. Beyond starting new companies, entrepreneurship also plays a role inside established organizations (intrapreneurship), where employees act like entrepreneurs to drive innovation and growth. At its core, entrepreneurship is not only about making a profit but also about generating impact, whether through social change, sustainability, or improving people’s lives.

4. Project management: It is the discipline of planning, organizing, and guiding work so that ideas and initiatives can be turned into reality in a structured way. It provides methods and tools to define clear goals, allocate resources, manage time, and control risks while keeping stakeholders aligned. A good project manager ensures that projects are delivered on scope, on time, and within budget, but also creates value by adapting plans when conditions change. Project management is especially important in innovation and product development because it balances creativity with discipline—helping teams stay focused, collaborate effectively, and turn ideas into successful outcomes.  

5. Sustainable development and digital transformation strategies: SD focuses on how products and services can  solve global challenges and reshape the way organizations, governments, and societies operate. Sustainable development emphasizes creating solutions that balance economic growth, environmental protection, and social well-being, guided by frameworks like the United Nations Sustainable Development Goals (SDGs). Digital transformation strategies are structured approaches that guide how organizations adapt and thrive in the digital age by integrating new technologies into their operations, services, and business models. It involves strategic pillars, identifying innovation opportunities and assessing the innovation and digital transformation maturity. It addresses the human side of change by fostering digital skills, agile mindsets, and a culture that embraces continuous learning and innovation. When combined, these two areas highlight how technology-driven change can be harnessed responsibly—not only to make organizations more competitive and efficient but also to build inclusive, resilient, and sustainable futures for communities and the planet.